作为一款低度米酒，产品外观设计选用灰白色彩组合，从包装气质中传递酒体温润和适口的感受。少数民族特色和悠长的酒文化是贵州地域根脉，高原气候、土地、水质使当地酿酒得天独厚，我们将这些印象提炼成图形元素应用于外盒设计中，强化优质的产地属性。腰封设计使用多元灵动的大米形态，让消费者清晰感知到产品类型。
As a low-alcohol rice wine, the product design uses a combination of off-white colors to convey the mildness of the wine from the packaging temperament. Ethnic minorities and wine culture are the roots of Guizhou. The plateau climate, land, and water quality make the local winemaking technology very prominent. We distilled these impressions into graphics and applied them in the design of the outer box to strengthen the quality of the production area. The girdle design uses the shape of rice to allow consumers to clearly understand the product type.
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As a low-alcohol rice wine, the product design uses a combination of off-white colors to convey the mildness of the wine from the packaging temperament. Ethnic minorities and wine culture are the roots of Guizhou. The plateau climate, land, and water quality make the local winemaking technology very prominent. We distilled these impressions into graphics and applied them in the design of the outer box to strengthen the quality of the production area. The girdle design uses the shape of rice to allow consumers to clearly understand the product type.
CLIENT_米喃 | Minuum
PROJECT LOCATION_中国*上海 | Shanghai*China
CREATIVE TEAM _ 悟形VDG | Shanghai Version Design Group
CREATIVE DIRETOR_ 邹腾显 / 贺志华 | Mori Zou / Zhihua He
DESIGNERS_邹腾显 | Mori Zou
3D & MOTION DESIGNER_叶文芳 / 张婕 | Wenfang Ye / Jie Zhang
COPYWRITE_ 杨丽妤 | Boqing Bo
